Jim is responsible for the delivery of Bord Bia services to the Irish meat and livestock sector and also the development of Bord Bia’s Origin Green initiative.
Previously he was responsible for the development and implementation of Bord Bia’s Quality Assurance Schemes and held a variety of marketing roles with Bord Bia in London, Milan and Paris.
Jim chairs the Beef Working Group of the Sustainable Agriculture Initiative Platform and is the vice chair of the International Meat Secretariat’s Beef Committee. He is also a board member of the Irish National Accreditation Board and UECBV, the European Livestock and Meat Trading Union.