The Objective:
To promote responsible consumption and sustainable diet.
The Narration:
Meat consumption has been present throughout the history of humanity. Many scientists recognize it played a decisive role in the evolution of the species and in the contribution of essential nutrients. However, other people argue that eating meat can bring harmful effects on health, causing cancer and cardiac problems that put pressure on health systems. Epidemiological studies have been unable to rule out this hypothesis. The unprofessional management of communication by international organizations, the passivity of the world meat sector and the strong activism of vegetarian groups have deepened the belief that meat consumption is harmful.
The Starters:
- Is zero-consumption of meat an ecological and sustainable view?
- Does meat consumption increase the risk of cancer, heart problems and diabetes? and is meat indispensable to good health and human development?
- Do we need a global communication strategy for the meat sector about the benefits and potential risks of eating meat?