The Objective:
To identify how to build consumer confidence.
The Narration:
Consumer confidence in meat production systems and meat products themselves has been eroded in recent years by episodes of adulteration and contamination. The media and consumers accuse the global meat sector of the negative effects on health and consumer confidence without making any significant distinction. It seems the industry itself should establish mechanisms to recompose consumer confidence levels, identifying the causes for confidence erosion and using the necessary instruments to rebuild it.
The Starters:
- Why should we be complicit in the wrongdoing or lack of controls of certain companies?
- Is this an issue for public policies or for private initiatives? and how should we communicate with consumers?
- Is traceability a good instrument to build consumer confidence? Why?
Starter Video: